Increased use of internet means more and more people are turning to matrimonial sites to find their match. This has the advantages of a huge database, easy communication, and elimination of middlemen and thereby increased transparency.

In India, where arranged marriage is still the norm, matrimonial sites are becoming increasingly popular. Incidentally arranged-cum-love marriages are also being facilitated by these sites. And when you walk into a party of recently weds, you will find many couples who have found each other through these online marriage bureaus.