Today’s customer has the internet at their fingertips with their hands full of what you want-cash. How cheap and how fast can you deliver whatever product or service it is that they need or want? It seems that this is the only set of questions that matter to the consumers willing to part with their money these days. If you don’t meet their needs, it’s no problem; someone else is just a click away. It’s really that simple.

We’ve all heard about online dating and speed dating events but think about this exact same concept taking place in complete darkness. Dating in the dark is a bold new cheeky singles game where you are introduced to other singles without any physical features are disclosed.

For those men and women who claim that looks are not important, dating in the dark will test the sincerity of this Philosophy. The concept of this new singles and dating game is to match singles based on personality, compatibility and later in the evening participants have to decide whether there is a physical attraction too.

We hear feedback from singles on a daily basis when people meet through online dating but more often than not are disappointed when the real face to face date takes place mostly due to physical appearance. According to a recent publication in a Sydney lifestyle magazine survey, 48% of the singles under 35 years old claimed that looks were not the main determination when it came to finding a suitable partner.

If you have tried speed dating before, then you will be familiar with dating in the dark events. The only big difference is that you do it literally in total darkness. Depending on which the company that is hosting the event, the event takes place in a darkened room, or participants are blind folded.

Dating in the dark events are usually held at function rooms within an existing bar or hotel. After the 6 minute speed dates take place, participants choose who they clicked with when the lights were off. Each person is then given a name badge and then usually re-located to a lit room where the men and women are free and a conversation with the people they chose when the lights were off to see if the chemistry still exists when the lights come on!

Dating in the dark sets up an atmosphere that builds anticipation and is just plain fun and exciting. The concept originated as a virtual online game on online dating sites and chat rooms and has since moved offline gaining popularity throughout many cities worldwide.

Most people treat it as a bit of fun. Groups of friends often book into these functions for a fun night where anything and everything can happen – the possibilities and outcomes are endless. Dating in the dark – give it ago!